诚信
ZHEISHIZHONGHUAMINZUDECHUANTONGMEIDE，SHISHULIQIYEPINPAIDEJISHI。YAOJIANCHI“CHENGSHISHOUXIN，TANCHENGDAIREN”DEZHIYEDAODE，ZHONGSHIQIYEZAIXINGYEHESHICHANGSHANGDEXINYU，ZHONGSHITIGAOQIYEDEMEIYUDU，ZAIGUANLI、JINGYINGYIJIKAIFAJIANSHEDEGEGEHUANJIEDOUYAORENZHENLVXINGZIJIYINGJINDEZERENHEYIWU；KESHOUSHEHUIDAODEBIAOZHUN，DUISHEHUIDECHENGNUOHEJINGYINGXINGWEIYAODOUCHONGFENKAOLVDAOKEHUDEXUQIUYULIYI，TIGAOQIYEZAIXINGYEHESHICHANGDEPINPAIMEIYUDU。
卓越
ZHANXIANDESHIQIYEDEJINGSHENZHUANGTAI，TIXIANLEGENGGAODEZHANWEI、YUANDADEZHIXIANGHEGAOZHANYUANZHUDERENSHINENGLI，TIXIANLEQIYEDELIXIANGHEZHUIQIU。WOMENDUIJIANCAIYESHICHANGDERENSHISHICONG“BIRANWANGGUO”DAO“ZIYOUWANGGUO”DEFAZHANLICHENG，WOMENDESHIYESHICONGPINGYONGDAOYOUXIUZAIDAOZHUOYUEDEFENDOUGUIJI。WOMENYAOSHIKEBAOCHI“ZHUIQIUZHUOYUE”HE“GANYUCHAOYUE”DELINIANHEYONGQI。TONGGUOBAOCHIJINQUYISHI，CHIXUTISHENGYINGYUNXIAOLV，TISHENGCHANPINZHILIANG、ZICHANZHILIANGHEJINGYINGZHILIANG，CHAOYUEZIWO，CHAOYUEJINGZHENGDUISHOU，ZUIZHONGHUAPINGYONGWEIYOUXIU，HUAYOUXIUWEIZHUOYUE。
简单
“DADAOXINGJIAN”。JIANDANJIUSHIBAQIYECUOZONGFUZADESHIWUTONGGUOFENXI、YANJIU、PANDUANZHAOCHUZUIJIANDANDEGUILV，RANHOUYONGZUIJIANDANDEFANGFAJIEJUETA;JIUSHIBAFUZADEWENTIJIANDANHUA，JIANDANDEWENTITIAOLIHUA，JIEJUEWENTIZHUAZHUZHONGDIAN，ERQIEBAJIANDANDESHIQINGZUOWANSHAN。JIANDANMINGLEDEZHANLVEGUIHUA，JIANDANDEYUNZUOMOSHIHELIUCHENG，JIANDANDERENJIGUANXI，JIANDANDEGOUTONGXIEDIAO。
